This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children's toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys' cultural significance and their roles in children's lives, as well as the industry's economic importance. Discourses surrounding toys-including who certain toys are meant for and what various toys and brands can signify about their owners' identities-have implications for our understandings of adults' expectations of children and of broader societal norms into which children are being socialized.

This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children's toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys' cultural significance and their roles in children's lives, as well as the industry's economic importance. Discourses surrounding toys-including who certain toys are meant for and what various toys and brands can signify about their owners' identities-have implications for our understandings of adults' expectations of children and of broader societal norms into which children are being socialized.

The revised edition of 20 Questions about Youth and the Media is an updated and comprehensive guide to today's most compelling issues in the study of children, tweens, teens and the media. The editors bring together leading experts to answer the kinds of questions an undergraduate student might ask about the relationship between young people and media. In so doing, the book addresses a range of media, from cartoons to the Internet, from advertising to popular music, and from mobile phones to educational television. The diverse array of topics include government regulation, race and gender, effects (both prosocial and risky), kids' use of digital media, and the commercialization of youth culture. This book is designed with the undergraduate youth/children and media classroom in mind, and features accessible writing and end-of-chapter discussion questions and exercises.

Although parents and teachers are among the numerous socializing agents through which children learn about the world, media, too, has begun to take center stage as a substantial force in children's lives. Media characters are some of the people being integrated into the social lives of children, yet very little is known about the implications of these relationships on child development in a mediated society. Through in-depth interviews, this book explores how tween girls relate to media characters past and present, what they value in these relationships, and how these relationships have shaped their own identity and friendships. The characters themselves are also analyzed from a feminist perspective, revealing the shared values of community, agency, and self-determination of the media characters and the girls who call them friends. Through examining the characters and the text in which their stories take place, the book sheds light on what is important to tween girls, about the traits they value in others, and the traits they value in themselves.

Although parents and teachers are among the numerous socializing agents through which children learn about the world, media, too, has begun to take center stage as a substantial force in children's lives. Media characters are some of the people being integrated into the social lives of children, yet very little is known about the implications of these relationships on child development in a mediated society. Through in-depth interviews, this book explores how tween girls relate to media characters past and present, what they value in these relationships, and how these relationships have shaped their own identity and friendships. The characters themselves are also analyzed from a feminist perspective, revealing the shared values of community, agency, and self-determination of the media characters and the girls who call them friends. Through examining the characters and the text in which their stories take place, the book sheds light on what is important to tween girls, about the traits they value in others, and the traits they value in themselves.